Who Are You Talking To?
In order to market your services successfully, you need to nail four components:
1. market (your ideal clients),
2. messaging,
3. mindset and
4. money blocks.
In my experience, until you heal blocks in each of these areas, your marketing success may be limited. Blocks to attracting a consistent flow of paying clients have deep roots, which often go back to your childhood (and sometimes to past lives!). Any unhealed personal experiences of abandonment, rejection and low self-worth are likely to show themselves in your work with clients.
In the coming weeks, I’ll be sharing insights about each of these four components.
Today’s theme is ‘market’.
So who are your ideal clients?
Personally, I had a lot of resistance to nailing this aspect of my business for a few years. I didn’t want to limit myself as to who I help. The tools work on any issue, why should I narrow down my focus? I want to help everyone!
The reality is that you can’t heal 8 billion people on this planet, but narrowing down your audience can help you to be more specific with your messaging (more on that next week), and enable you in reaching clients who could truly benefit from what you offer.
The thing is if you’re clear on your audience, how you show up may be different: if you’re working with children with ADHD, your marketing will be different to someone who works with parents who were diagnosed with ADHD.
So who could benefit from your services the most? How can you reach them? What’s their preferred means of communication?
Some practitioners get a limited success with their services, because they’re trying to sell clients a particular healing method. That might have some traction with well-established tools, but on the whole people buy results. The ‘how’ is secondary.
For example, if you’re selling compassion key sessions people may be drawn to you, but you’re in competition with all other compassion key practitioners. It’s harder to stand out in the crowd. But if you’re helping your clients to heal from narcissistic relationships, for example, you’ve got a specific audience. You can still use compassion key to help your clients, but your marketing is tailored to delivering specific results.
But knowing who your ideal clients intellectually is not enough – otherwise, you would have nailed it by now, because this is what the traditional marketing focuses on. Get in your clients’ shoes, mirror their words, let them know that you understand their problems.
In my experience, you need to heal any disconnect and resistance to calling them in. I can help you to become magnetic to your ideal clients, where they can spot you anywhere because you have a deep energetic connection that transcends any words.
See you next week with the next piece of the puzzle: messaging.
If you’re interested in healing these blocks in order to uplevel your marketing, please join my special Master Your Marketing From the Inside Out series: www.gularavincent.co.uk/marketing
P.S. If you want to take your healing work to a completely new level, then join my practitioner training online. www.gularavincent.co.uk/practitioner-training
When you join my 3-month practitioner training between now and 1 March, you’ll receive Master Your Marketing From the Inside Out series (£333) and Good Enough live 5-week healing programme (£540) for free. Plus, you’ll get a bonus healing call around fear of technology.
Join me live! You won’t regret this.
Here’s what a previous participant said about my practitioner training:
“At the start of the programme, I was not confident to begin my own healing practice. I felt like I was in hiding my gifts and did the work behind-the-scenes.
The programme was incredibly beneficial. While I have the skills to support others in healing, there was so much standing in the way of me moving forward. The practitioner course was pivotal in empowering me to move forward excitement and confidence.
I am deeply grateful to you, Gulara, for holding space for my expansion. I see bright possibilities now and am so grateful that I took the leap to embark on the practitioner training with you!
P.S. To anyone considering signing up for the training, I hope you do - working with Gulara is precious. Dive in already!” Fiona Phua
Want to know more? This 3-month programme is designed in supporting you to:
1. Step into your power as a healer. I’ll help you to unlock your power as a healer at the karmic, ancestral and parental levels.
2. Learn powerful new tools, including family constellations and contract release process.
3. Master my intergenerational trauma healing framework. It will help you to heal your clients’ issues at their root (karmic, ancestral and parental).
4. Practice time - you will practice these tools under my guidance so you feel more confident.
5. Coaching calls on money blocks, confidence to speak up and marketing.
6. Heal your money blocks. I’m sharing the recordings of my 2023 and 2024 live rounds of Unlock Unlimited Love & Money course as a part of the course curriculum.
7. Get ongoing support in the FB group.
Sign up here: www.gularavincent.co.uk/practitioner-training
Warmest wishes,
Gulara